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  • Writer's picturePaul Struthers

Official launch of Moya Sport, a specialist sports consultancy

Moya Sport Launch Release 17.1.23
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Tuesday 17th January 2022 - Paul Struthers, formerly Chief Executive of the Professional Jockeys Association (PJA) and Head of Communications for the British Horseracing Authority, has launched a new venture, Moya Sport.

Moya Sport will offer consultancy services to governing bodies, player associations and clubs, specialising in sporting integrity, athlete welfare, stakeholder communications and crisis management.

In his new role at Moya Sport, Paul will be able to draw on almost two decades of experience representing both athletes and governing bodies. Under Paul’s leadership, the PJA became a respected and increasingly influential player in the sport. He personally managed and advised on a large number of high profile disciplinary and regulatory cases, including race fixing and anti-doping cases, was integral in developing a holistic welfare support programme for jockeys and delivered a range of regulatory changes and service improvements for jockeys.

At the BHA, Paul was the main spokesperson across all their media channels. He was responsible for their communications strategy as well as all media relations for a wide range of challenging or contentious matters, and was involved in shaping regulatory policy across a variety of areas.

Speaking about the new venture, Paul said:

“I have spoken to many different people working across sport and have identified a growing need for specialist support. Integrity, communications and welfare teams are over-stretched but under resourced and under increasing pressure from a non-stop news cycle, social media and the explosion in citizen journalism.

“At Moya Sport, we have experienced those issues first hand from both a governing body and athlete viewpoint, making us uniquely qualified to have a genuine impact helping organisations navigate an increasingly challenging environment. I am passionate about the vital importance of integrity, but equally passionate about athletes’ welfare and treating them fairly, which is why transparency, accountability and honesty will be at the heart of everything Moya Sport does.”

Notes for Editors

1. More information on Moya Sport’s services and regular blog posts on issues affecting sport visit

2. For further information please contact Paul Struthers, Founder and CEO, Moya Sport on 07966 590105 or

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