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Moya Sport specialises in providing crisis management 

and PR support to governing bodies, player associations, clubs and individuals.  


Our bespoke services also include:

  • Sports integrity advice, support and project management

  • Athlete Welfare

  • Stakeholder Communications


We help leaders and players navigate improve outcomes, enhance relationships and build better reputations in a rapidly changing and increasingly challenging landscape.


about Moya Sport

Moya Sport was founded by Paul Struthers, formerly Chief Executive of the Professional Jockeys Association, Director of the Professional Players Federation and Head of Communications for the British Horseracing Authority.


A multi sport agency, we are passionate about integrity, fairness and transparency in all sports and understand, first hand, the:  

  • Challenges and difficulties facing governing bodies, player associations and clubs 

  • Motivations and concerns of sportsmen and women

  • Duty of care and the full impact of actions taken by a regulatory authority

  • Importance of bringing organisations and players together

This experience and insight enables us to work with you to put effective plans in place to improve performance and to respond appropriately to any eventuality.

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Ryan Moore
Professional Jockey

Paul led the PJA brilliantly in his 10 years in charge. He knew his stuff and what he was doing, anticipated issues, had our best interests at heart and I trusted his judgement and advice completely.

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Brendon Batson
Chair, PPF

Paul was a valuable asset to the PPF in both his role as a Director and as an active member.  He carried out his role as Director with great diligence and integrity, and the PPF benefitted greatly from his knowledge of integrity, welfare and communications. 

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Roderick Moore

Paul is the ultimate professional, and I doubt very much that any one individual could bring together the knowledge and experience that he has across sports regulation and integrity, the mental health and welfare of sportsmen and women, and effective communication and messaging. 

OUR Services

Our services are specifically developed across four complementary disciplines to deliver cost-effective improvements in performance and outcomes. 


We are able to work on a retained, fixed term, ad-hoc or project basis.

Image by Headway
Image by Tim Marshall
Image by Adem AY


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